January 3, 2019
For the past year I have been working on client experience and truly creating content for every bride and to help them along the way. I would like to tribute this series to #WeddingWednesday. My first ever Wedding Tips for Brides is here and were featuring Keatha from Knox Flowers! Keatha serves the Greater Indianapolis and surrounding areas. I have had the honor of working with her on many occasions. I especially love her attention to detail and her personalized client experience. She was generous enough to share some insight about herself and her design process!
I live for “Day of”, I love it. It’s exciting, it’s full of adrenalin, excitement and sometimesunexpected problems that you have to solve of the “fly”. Those of us that work in the weddingand event industry share a common goal, “Make the day AMAZING.” And that’s what we try todo. Now, I can’t speak for every wedding professional, but what I can do is offer a little insightinto what it is I do, and why I love it so much.My name is Keatha, and I own Knox Flowers a wedding and event floral design studio based inIndiana.
I can hear you…” what is a floral design studio?”
A studio designer is different from your traditional full service brick and mortar shop. A studiodesigner, typically has a much smaller space, part-time freelance staff, and focuses on one areaof floral design. I LOVE weddings, that is what I focus my design energy on. By focusing on onearea that I really enjoy I am able to really give all of myself to each bride or client every week. Iam able to walk alongside each client and work closely with planners and other vendors toreally bring your vision to fruition. I have worked tirelessly to perfect my craft. Design comesnaturally to me. But that doesn’t mean I can sit in complacency and not work to further myknowledge. We as designers have to keep our skills fresh and always work to improve uponwhat has already been done. I have worked alongside some amazing and high -profile weddingand event designers as a freelancer, to further my skills and design style. There is alwayssomething to learn from another designer, we all have something different to offer thewedding world.
Floral design and design in general come naturally to me, it is what I was meant to do. My firstlove was Interior design, I studied it in college, but it wasn’t what I really LOVED to do. But eventhough I didn’t love to design rooms, that time spent studying the principles of interior design,prepared me to design weddings. I apply all of these design principles in my wedding florals. Mybrides don’t get a centerpiece for guest tables from me. My brides get a fully designed table.When I walk in to the venue for a walk through, I always look up first. I want to see the ceiling, Iwant to see if there is a reason that I should try and draw the eye upward. I want to touch asmuch of the room as the budget will allow.Each floral designer has a unique and different design aesthetic. Each floral designer has a brideor client that best fits them and their style. My personal design aesthetic naturally gravitatestoward the ‘glamorous bohemian ‘bride. But the designer in me really loves and appreciates alldesign styles. I tend to design BIG, I like large statement bouquets. I jokingly blame my Texasroots as to why I design so big but the truth of it is; I think that the bride’s bouquet should be asstunning as she is. Her flowers, her dress, her beautiful look on “her day” should all cometogether to make a stunning and memorable entrance. This is my design style, but it’s not theonly style I do, it is my job to make “your day” the way that you want it.
We as designers work hard to understand the needs and wants of each bride. I can’t speak towhat other designers do, and what their process is, but here is a little glimpse into what I do.Big or small each wedding or event gets the same of attention to detail. We start with aconsultation. We talk about everything, I want to know about YOU, I want to know about howyou and your significant other met, and I want to know what YOUR dream wedding looks like. Iwill encourage you to send me pictures, bring in color swatches, and if you have a Pinterestboard even better. I want to know about your individual style. Because your event is about whoyou are.After our initial meeting, I will sit down and begin working on the idea’s I have for yourwedding. I will put together a mood board, with a color palette, sketches, and possible flowerchoices tailored to you. Once you have approved the initial design concept I will walk alongsideyou as you make decisions about linens, lighting and other design choices. In the days beforeyour wedding we will schedule a final walk through and I will do my best to paint a picture foryou of what your day will look like.
Day Of..My favorite day, the day that all the planning comes together, and sometimes we have to makemagic happen. We get there early, everyone has been assigned a task to see that the day goesas smoothly as possible. We work hard to make sure that every item we have discussed isplaced and tailored to your specifications. We have amazing relationships with the planners,photographers, and production teams to bring everything together. Every detail has beenthought through, designed, prepped, transported and put together like puzzle pieces along withthe other vendor items to make one amazing event. These stunning events don’t happenwithout amazing teams. From the floral design team, to the production team and the eventplanner everyone has to work together to make it happen. We all have a common goal, andthat goal as I stated earlier is to “Make the day AMAZING.” We cant do that if we don’t have agood team, and if we don’t all love what we do.
KNOX FLOWERSDESIGNER & OWNER: KEATHA COURCHAINE
Serving Greater Indianapolis & Surrounding Areas